Blogging tools make it oh so easy, its even easier then using something like Word. In Word you have to think of where to file it, what to call it, there are a bazillion buttons on the toolbar to customise your writing etc. And things like Blogger are free so theres no excuse in accessing the tools necessary to publish your rubbish comments.
A recent trend is the use of social networking/profile sites to fill in your audience with what you are doing. Amongst more hardcore bloggers Twitter seems to be the flavour of the month. These sites require less time to update your fans of what you are up to and isn't as bad as signing up to a dating site... So time is a factor, even a small rant of a few paragraphs can take 30 to 60 mins depending on if you redraft your writ ting. And if you think about it these bloggers just got busy. A few years ago people were:
"wow you have a blog?"As if it wasnt obvious enough, the nerd went and got jobs.
"yeah"
"You must have a lot of time on your hands"
"Its pretty awesome it has jokes on it and a picture of my cat and a link to altavista and hotbot just in case you forget how to type/loose an arm and animations. I could probably work for Pixar but I dont want to because they are a bunch of sell outs working the Mickey destroying the minds of children."
"Ok, I'm gona go over here now..."
"cya"
And for the rest people like to say something, but don't want to write an essay about it. Hence myspace/facebook/twitter. Low cost of time.
Bandwagon theory/evolution of the Internet
When new things come out people want to be associated with the new shiney things. The web evolves and maybe blogging is only good for people who still like to rant. Facebook makes it easier to tell people what music you like and have dialogue with people. Not many people will leave a comment on a blog or comment on their own blog about a recent blog of your own. Too much effort. Things like facebook make the whole Internet situation smaller. Kinda like how aeroplanes made traveling to Brisbane viable. But what I don't like about it is that its a bit thin. As in you can't delve into something like you would on a blog. You can post a pic and a description. Basically, it can lack substance. But its still really quick way of getting your personal 'brand' out there. If you have a blog that people actually read then you probably don't need to change much, but for people starting blogs, all these web 2.0 tools are pretty important.
A lot of the decent blogs are actually written by a team of people. This helps in terms of reviewing/editing, more in depth research into the posts (more time for each writer). Frequent posts. Essentially all the things that help a blog become awesome and have a decent reader base.
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