essays :: weblogs: a history and perspective: "So why doesn't every bookmark list contain five weblogs? In the beginning of 1999 it really seemed that by now every bookmark list would. There was a bit of media attention and new weblogs were being created every day. It was a small, quick-growing community and it seemed to be on the edge of a wider awareness. Perhaps the tsunami of new weblogs created in the wake of Pitas and Blogger crushed the movement before it could reach critical mass; the sudden exponential growth of the community rendered it unnavigable. Weblogs, once filters of the web, suddenly became so numerous they were as confusing as the web itself. A few more articles appeared touting weblogs as the next big thing. But the average reader, hopefully clicking through to the Eatonweb portal, found herself faced with an alphabetical list of a thousand weblogs. Not knowing where to begin, she quickly retreated back to ABCnews.com."
Its just the most credible answer I can find.
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