Last Call is for Quitters


The Modern Drunkard Magazine, is a magazine about drinking alcohol. Its very funny as its written in a Maddox/satirical way that is:

  1. Appropriate
  2. Drunk people tend to say the darndest things
  3. The most significant cultural reporting currently going around
  4. Its also available in print (print being a new kind of boutique)
Heres and example of an article about after hours parties

Going to a party after the bars have closed is akin to crawling to the peak of Mt. Everest then turning to your expedition party and declaring, “Right, nice view. Now let’s break out the toboggans and see how fast we can get down the other side of this bastard.”

It’s a wild, exhilarating ride, all blur and screaming, and usually finishes with a spectacular crash.

"Except, since you’re loaded to the gills, it doesn’t seem such an insane notion at all. In fact, it seems like a perfectly fine idea.

Why should the good times end? a little voice whispers. Says who? The bouncer? The clock on the wall? Because you have to be at work in six hours?

Screw tomorrow! the voice continues, raging now. Tomorrow is the enemy if it steals one moment from today. Tomorrow is where your boss yells at you for showing up late, if you deign to show up at all. Real drunks live in the now, and right now we’d like to have some more booze.

And that is exactly the sort of insane bravado a proper after hours party demands. Most people, the sensible ones anyway, are done at last call. Six or seven hours of steady drinking provides enough joy to refill the vessel the workaday life empties. But others operate under the principle that too much joy is barely enough. That pleasure should not be so moderately measured, that the vessel should be regularly overfilled, that the joy should run down the sides in a glorious mess, and in that overindulgence true pleasure lies."


So as modern culture continues to self medicate we need to address this new found love of culture with a more indepth aproach to recording the history of boozing. Yes you get drunk, but as this magazine shows, there a lot more involved.

No comments: